Mercedes-Benz NXT, the automaker’s digital innovation arm, recently announced its entry into the non-fungible token (NFT) market with the launch of its first “Machine” collection. The collection was created in collaboration with renowned artist Harm van den Dorpel and the digital art community Fingerprints DAO.
“Machine” explores the themes of movement, speed and perception through generative art, offering a unique take on concepts. The opportunity to purchase NFTs will open at the Dutch auction on June 7th. It will feature 1000 unique items (Ethereum-based tokens).
On its Twitter, the company announced that it plans to release three main collections planned, designed and managed by creative studio 0xNXT. The collections will include official Mercedes-Benz digital objects and explore the brand’s design heritage.
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