SCB 10X, which is an integral part of SCBX Group, has inked a landmark deal with T-POP Incorporation, a top promoter of pop culture in Thailand, and taken it to the international arena. The joining hands between the two companies will unleash a T-POP metaverse event that will have the popular Thai girl group 4EVE and will be at SCB 10X headquarters situated in The Sandbox.
According to the Chief Executive Officer and Chief Venture and Investment Officer at SCB 10X, Mukaya (Tai) Panich, Thailand has become a force to be reckoned with in the creative and entertainment space and a major contributor to the overall GDP of the country. The coalition formed between The Sandbox, SCB 10X, and T-POP Incorporation will help promote Thailand’s spirited, creative, and entertainment ecosystem.
Chalakorn Panyashom, chief executive officer and director of T-POP Incorporation asserts that the metaverse will assume a pivotal position in the dynamic entertainment industry of the future. Engaging music enthusiasts through the virtual musical event organized by SCB 10X and performed by 4EVE will be an exceptional experience.
Over and above all of that, for a full year now, SCB 10X has successfully introduced the idea of the SCB 10X headquarters being positioned within The Sandbox metaverse. This opens the doors for fans to get exposure to four separate areas.
One such area is the Teahouse, which serves as a communal space for concerts, events, and exhibitions. An additional area is Chinatown, which is designated for the display of innovative financial concepts. The Exponential Arena, the third area, is dedicated to facilitating interactions between artists and creators and diverse projects, in addition to facilitating collaborations and transactions. The fourth is to advance financial knowledge through adventurous endeavors in order to promote the Thai way of life abroad.
According to Sebastien Borget, the COO and Co-Founder of The Sandbox, these endeavors aim to enhance devotee engagement and restructure interaction methods. The release of the 4EVE metaverse event is anticipated to have a significant impact.
SCB 10X is an integral part of the SCBX Group, established in January 2020. The aim was to build futuristic value via advanced technologies, innovations, and investment. The company is involved in carrying out investments with regard to disruptive technology, blockchain, the metaverse, Web3, and advanced technology via two main business activities, such as joint ventures and the creation of fresh in-house enterprises.
T-POP leads the pop culture space in Thailand and brings innovations to the entertainment industry. It has a profound comprehension of the intricacies of audience engagement and develops novel channels for establishing connections with them. It maintains its dedication to harnessing the immense capabilities of the metaverse in order to increase entertainment exposure.
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