ALTAVA Group, a leading fashion-tech company, today announced it has partnered with Darewise Entertainment, a subsidiary of Animoca Brands and the visionary force behind the upcoming Life Beyond gaming destination, to incorporate ALTAVA’s AI-powered platform for digital wearables into Life Beyond and drive the fashion category in the upcoming Bitcoin Metaverse ecosystem launched by Darewise.
Through the partnership, Darewise is set to become the first Web3 AAA gaming studio to seamlessly integrate ALTAVA’s new AI-powered platform for digital wearables. Digital fashion plays an important role in Life Beyond’s vision of bridging the gap between the digital and real world.
The collaboration follows Darewise’s recently announced strategic engagement with Horizen Labs to launch the first metaverse ecosystem token on Bitcoin, utilizing the Ordinal protocol to power experiences on Bitcoin for gaming, brands, and IRL events and activations.
ALTAVA now joins Darewise in building solutions that will usher fashion into the Bitcoin metaverse.
ALTAVA and Darewise aim to revolutionize the way people interact with wearables in the metaverse by leveraging their collective expertise to unlock the vast potential of digital fashion by creating exciting opportunities for self-expression and style.
As a pioneer in the metaverse, ALTAVA has successfully collaborated with globally renowned brands including Fendi, LVMH, The Sandbox, Prada, and others to push the boundaries of digital fashion. ALTAVA’s AI’s powered platform enables brands and creators to easily design and bring digital fashion to different metaverses.
“We are committed to providing immersive and innovative gaming experiences, and our collaboration with ALTAVA pays testament to this,” said Benjamin Charbit, CEO of Darewise Entertainment. “While many have been captivated by the concept of interoperability, sometimes in ways that seem more aspirational than practical, we’re now proud to present a real application of the concept.
ALTAVA is pioneering the creation of digital wearables that are inherently interoperable.”
Benjamin Charbit, CEO of Darewise Entertainment
This collaboration not only enhances Life Beyond but also fortifies the broader metaverse ecosystem that we have anchored in the Bitcoin network, and we’re particularly excited at the upcoming launch of its BRC-20 token.”
As part of the partnership, ALTAVA will join the newly established Life Beyond Fashion Council, contributing insights and expertise to shape the future of fashion within Life Beyond. Additionally, Darewise will serve as a metaverse and technology advisor to ALTAVA, fostering mutual growth and innovation.
Andy Ku, CEO of ALTAVA Group expressed enthusiasm about the collaboration, stating, “Our AI-powered digital wearables platform, combined with Darewise’s cutting-edge technology, will enable unprecedented levels of creativity, self-expression, and brand engagement within the world of Life Beyond. Together, we are shaping the metaverse’s future of fashion and empowering users to explore limitless possibilities by offering them a new level of realism.”
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